Cold Calling is a Waste of Time: Sales Success in the Information Age
By: Frank J. Rumbauskas Jr
Cold calling, once the preferred method of generating new business for salespeople, has fallen by the wayside. In our new Information Age econom it has not only become obsolete, inefficient, and ineffective, but has actually become counter-productive.
With today's high levels of sales resistance because it frequently offends qualified prospects who may have otherwise bought from you had you approached them differently. Cold Calling Is A Waste Of Time outlines a powerful system of self-promotion that any salesperson, independent professional, or small business owner can use to generate a consistent supply of hot, qualified leads. Dozens of techniques and ideas are presented and discussed that will enable you to never make another cold call again!
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