Brand Thinking and Other Noble Pursuits

Amazon

$ 0.00 

Share:

By: Debbie Millman

Insights and provocations from world-renowned brand consultants, thought leaders, designers, and strategists.
We are now living in a world with over one hundred brands of bottled water. The United States alone is home to over 45,000 shopping malls. And there are more than 19 million customized beverage choices a barista can whip up at your local Starbucks.
Whether it's good or bad, the real question is why we behave this way in the first place. Why do we telegraph our affiliations or our beliefs with symbols, signs, and codes? Brand Thinking and Other Noble Pursuits contains twenty interviews with the world's leading designers and thinkers in branding. The interviews contain spirited views on how and why humans have branded the world around us, and the ideas, inventions, and insight inherent in the search.

Purchase from Amazon here

Call Us

We'd love to hear from you. Call us at 415-814-3744 and we'll be happy to answer any questions you have.

Updates

  • Nov. 15 is the deadline to apply for 2016 ENERGY STAR Certification!

    Time is running out to apply for 2016 ENERGY STAR certification! The deadline to apply is November 15. Here are some helpful links: Download instructions for how to apply for ENERGY STAR certification Read 10 reasons to certify your building... read more

  • 5 HABITS OF ENERGY EFFICIENCY LEADERS

    Better Buildings Challenge Partners have committed to improve the energy intensity of their building portfolios by at least 20% over 10 years and share their strategies and results with the market. By transparently sharing their successful approaches to overcome obstacles,... read more

  • EPA Announces 1-100 ENERGY STAR Score for Multifamily Housing

    On March 18th, EPA announced that a 1-100 rating for multifamily housing will be available in Fall 2014. The methodology for the rating is currently being developed and is based on nationally representative survey data collected by Fannie Mae.  If... read more