Be the Elephant


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By:  Steve Kaplan

In business, there's no standing still. The trick is to become an elephant - big enough to make a difference, healthy enough to withstand financial currents, strong enough to influence your market - and smart enough to avoid the pitfalls of growth.
With Be the Elephant, bestselling author Steve Kaplan provides the business-growing playbook for every entrepreneur, CEO, sales professional, small business owner, and manager alike. It's the strategy, the process, the toolbox.
Written in a friendly, no-nonsense style, Be the Elephant takes the mystery and the fear out of growing bigger. It shows you how to address potential downsides, point by point, and provides a 25-question quiz to gauge your business's current health. There are lessons in:

  • Strengthening sales, a business's front line
  • Vertical and horizontal growth
  • Risk versus reward
  • How to avoid the twin dilemmas inherent in growth - grow too slowly and wither, or grow too fast and lose control
  • And finally, how to chart it and start it, from developing an all-important USP - unique selling proposition- to avoiding the Five Killer Mistakes that can ruin a company
  • And from there, how to go forth and Be the Elephant!

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