Be the Elephant

Amazon

$ 0.00 

Share:

By:  Steve Kaplan

In business, there's no standing still. The trick is to become an elephant - big enough to make a difference, healthy enough to withstand financial currents, strong enough to influence your market - and smart enough to avoid the pitfalls of growth.
With Be the Elephant, bestselling author Steve Kaplan provides the business-growing playbook for every entrepreneur, CEO, sales professional, small business owner, and manager alike. It's the strategy, the process, the toolbox.
Written in a friendly, no-nonsense style, Be the Elephant takes the mystery and the fear out of growing bigger. It shows you how to address potential downsides, point by point, and provides a 25-question quiz to gauge your business's current health. There are lessons in:

  • Strengthening sales, a business's front line
  • Vertical and horizontal growth
  • Risk versus reward
  • How to avoid the twin dilemmas inherent in growth - grow too slowly and wither, or grow too fast and lose control
  • And finally, how to chart it and start it, from developing an all-important USP - unique selling proposition- to avoiding the Five Killer Mistakes that can ruin a company
  • And from there, how to go forth and Be the Elephant!

Purchase from Amazon here

Call Us

We'd love to hear from you. Call us at 415-814-3744 and we'll be happy to answer any questions you have.

Updates

  • Nov. 15 is the deadline to apply for 2016 ENERGY STAR Certification!

    Time is running out to apply for 2016 ENERGY STAR certification! The deadline to apply is November 15. Here are some helpful links: Download instructions for how to apply for ENERGY STAR certification Read 10 reasons to certify your building... read more

  • 5 HABITS OF ENERGY EFFICIENCY LEADERS

    Better Buildings Challenge Partners have committed to improve the energy intensity of their building portfolios by at least 20% over 10 years and share their strategies and results with the market. By transparently sharing their successful approaches to overcome obstacles,... read more

  • EPA Announces 1-100 ENERGY STAR Score for Multifamily Housing

    On March 18th, EPA announced that a 1-100 rating for multifamily housing will be available in Fall 2014. The methodology for the rating is currently being developed and is based on nationally representative survey data collected by Fannie Mae.  If... read more