Bag the Elephant


$ 0.00 


By:  Steve Kaplan

Now available in paperback, Steve Kaplan's Bag the Elephant, is the New York Times, Wall Street Journal, USA Today, and Business Week bestseller that has received praise from around the business community:
"Steve Kaplan's elephant strategy is right on the money, as long as you're willing to roll up your sleeves and go to work." -- Daniel M. Snyder, Owner, Chairman of the Board, The Washington Redskins.
"Kaplan shows you how to think BIG, act BIG, and win BIG." -- Jeffrey Gitomer, author of The Little Red Book of Selling
"A terrific read! From now on, when I think about building business and sales, there's no way I'll ever forget the Elephant." -- Harvey Mackay, author of Swim with the Sharks Without Being Eaten Alive
Bag the Elephant is all about how smart businesspeople can woo and keep those all-important elephants- the big, make-or-break customers. Like its companion, the New York Times bestseller Be the Elephant, it is filled with dynamic advice and real-life examples delivered in an energetic, straight-shooting fashion that gets right to the core of its powerful idea - how to land the account that will put you over the top.
Here are six keys to achieving the elephant mindset and understanding the big customer:

  • How to map and use a big company's red tape to your advantage
  • Why the elephant needs you as much as you need it
  • Preparing yourself and your pitch
  • How to negotiate with elephants without losing your profit margins
  • And how to avoid the five killer mistakes, from mismanaging client expectations to losing sight of the numbers.

For small business owners, entrepreneurs, executives, and sales people, stalking and landing an elephant can be the most profitable adventure of your life, and Kaplan explains everything you need to know.

Purchase from Amazon here

Call Us

We'd love to hear from you. Call us at 415-814-3744 and we'll be happy to answer any questions you have.


  • Nov. 15 is the deadline to apply for 2016 ENERGY STAR Certification!

    Time is running out to apply for 2016 ENERGY STAR certification! The deadline to apply is November 15. Here are some helpful links: Download instructions for how to apply for ENERGY STAR certification Read 10 reasons to certify your building... read more


    Better Buildings Challenge Partners have committed to improve the energy intensity of their building portfolios by at least 20% over 10 years and share their strategies and results with the market. By transparently sharing their successful approaches to overcome obstacles,... read more

  • EPA Announces 1-100 ENERGY STAR Score for Multifamily Housing

    On March 18th, EPA announced that a 1-100 rating for multifamily housing will be available in Fall 2014. The methodology for the rating is currently being developed and is based on nationally representative survey data collected by Fannie Mae.  If... read more