Art of Closing the Sale, The


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By: Brian Tracy

As one of the top salespeople in the world, Brian Tracy knows the ability to close the sale is a skill required by all top sales professionals. Fortunately, closing the sale can be learned through practicing the closing skills of the highest paid salespeople in every business.
When salespeople follow a practical, proven, step-by-step process they can get more orders, faster and easier than ever before. In The Art of Closing the Sale readers will learn to:

  • Build value by focusing on benefits and solutions
  • Lower perceived risk by emphasizing guarantees and assurances
  • Answer any objection
  • Bring a sales conversation to a natural and easy conclusion

The more confident people become in closing the sale, the more people they will see and the more sales they will make- in any market!

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